Integrated Medical Professionals’ Data-Driven Marketing Results

The Challenge of Measurable Results Requires Strategic Marketing

Integrated Medical Professionals, a premier physician-led multi-specialty medical group, partnered with Must View Networks to deploy a targeted digital out-of-home campaign placing their brand in front of a captive local audience at high-attention moments. The marketing challenge they needed to solve included measured viability in a competitive industry. Results were tracked weekly, measuring two key search metrics:

Direct Search: A person searched for Integrated Medical by name, indicating brand recall

Discovery Search: A person searched for ‘Urologist’ and clicked Integrated Medical, indicating category awareness.

A Proven Environment for Brand Awareness

Must View Networks created a customized digital signage campaign that highlighted Integrated Medical Professionals services in selected DMV waiting rooms, which offer high dwell times and a captive audience for strong engagement. This engagement came in the form of measurable results which signaled new customer reach.

Results That Correlate to Marketing Campaign

The week prior to the launch of their Must View Networks marketing campaign, Integrated Medical reported 11 direct internet searches and 311 discovery searches. During the last week of their campaign, Integrated Medical’s direct and discovery searches increased to 74 and 687, respectively. By placing Integrated Medical Professionals customized campaigns in high impression areas, Must View Networks notably increased brand awareness, and as a result, their search analytics.